A fairly minimal evolution from last year, a new brush typeface for the numbers, simpler all-white collar, and an updated snake motif in the side panels. Last year my feeling was that the snake pattern should have been used for the whole side panel, and this year they’ve done exactly that. Although I’d still like it to be a little more subtle – because I’m picky.

I really like the orange/navy combo, but kind of wish they’d gone with navy for the collar instead of white, and featured more navy in the side panels. The taipan head attached to the top of the wordmark still feels superfluous.